Structuring a brand with fluidity

Client Requirements

Complete Framing Solutions are a new and innovative steel framing company, offering a range of products and solutions to accommodate all forms of structures. They work across all market sectors, including Residential, Healthcare and Education. We were approached by Complete Framing Solutions as they were about to launch into the Canadian market; they needed a complete brand identity that was fluid and contemporary, but still fit in to the existing market.

Our Process

The brand employs a set of three parallel lines that subtly evoke steel framing. Across print and digital, a stripped back colour palette builds familiarity as Complete Framing Solutions begin to establish themselves as a brand. The overall tone of voice is fresh, clean and modern, and is an updated take on existing Steel Companies in North America.

The Solution

Complete Framing Solutions successfully launched in 2019. In addition to a complete brand, we also crafted a full website and a brochure for the company. We will continue to work with them as they further establish themselves, creating a range print and digital media.

“Snap did a thorough job creating our brand and website. Our only request is that we want to stand out and be different to the industry ‘norm’. Snap certainly exceeded all expectations with this. It’s a joy working with Lloyd and the team as they make the design process easy and nothing ever seems like too much hassle even with the tiniest of amends. It’s been a great year and looking forward to the next one.”

- Daniel Minks, CFS Co-Founder